Heather Crabtree - Business Strategist + Founder of The Savvy Community
Hey love

I’m Heather Crabtree...

your friendly business mentor, leader, + educator for women worldwide. I am also a Mama to my beautiful two littles, Wifey to my hunky hubby, lover of people, encourager + optimist and also a newly gained title of pediatric cancer fighting ninja. I teach women how to run a savvy business + live a fulfilling life. I love to share business tips, real life mamahood, leadership advice and bring awareness to pediatric cancer.

You can usually find me curled up reading a good book, on my computer helping savvy sisters run a successful business or snuggling with my kids and hubby. I love kettle corn, Harry Potter, sunny days sitting outside by our pool and mornings filled with meditation, journaling and cappuccinos.

Read my full story below


I graduated from law school + started working for a law firm. Unfortunately, law wasn't my passion...so I quit and started my own company in the creative world.


I started my first business at age 24 as an event planner, gained a business partner at 28, and sold the business 6 years later to start my current online business.


I started this business by consulting with ladypreneurs one-on-one and as I worked with more people, I found that they all had the same problems and it came down to the six checkpoints that are now a part of my Savvy Business Roadmap. I have also had a successful course, Streamline with Systems, an amazing group coaching program, Savvy Business Circle, and really fun live event, The Savvy Experience, and most recently a membership experience for female entrepreneurs, The Savvy Community, and also gave others the opportunity to work with me and my team in a 10-week intensive, The Savvy Accelerator.

And as I journeyed through my entrepreneurial years, I also endured burnout, overwhelm, + failures, but I have learned that it doesn’t have to be that way. I get asked all of the time how I juggle being a Mama, entrepreneur and #allthethings and still run a successful business. The easiest answer (and maybe too cheesy for you...but it is true.

My motto is positive attitudes, grateful hearts. It has led me through some really hard parts of my business and my life.

Now I get to combine my business knowledge and my life knowledge to help you run a successful business and live a fulfilling life.


But sometimes your positivity, gratitude, strength and courage are tested. At the beginning of this year, my family and I were given a big fat punch in the gut when my then 9-year-old daughter was diagnosed with Stage IV Neuroblastoma…yes, CANCER. This past year taught me so many lessons and I hope that by sharing my journey in business and in life, the good and the bad, you learn, are inspired and help give back.


Be Grateful


Communicate openly


Create community


Do it with heart


Dream big


Focus on what matters


Have fun + hug


Share your smarts


Take risks


Work as a team