No-Brainer Marketing Tip for Facebook Group Users

    This 2-minute trick will help you get more Facebook fans.   My #1 job as a social media marketer is to make it easier for customers to find and connect with you. Imagine this…   Browsing Facebook, a post about book publishing pops into your feed. It catches your eye because you’ll be…

Read More

How Branding Elevates Your Business

When you’re building your brand, you can’t approach it from a “let’s get this done right now” mindset. You really want to create a strategy that allows your brand to grow with you. And yet, a lot of entrepreneurs don’t approach branding in this way. They believe that they simply need a pretty visual brand,…

Read More

Ditch Your Bland Brand

Nobody goes into biz thinking they want to constantly rebrand. I know I didn’t. And yet, 6 months into my business I had rebranded SIX times. Yep, that’s right. SIX TIMES. Why? I had led several companies through the branding process in my years in corporate America so I definitely knew all the right steps…

Read More

Common Contract Mistakes To Avoid

Common Contract Mistakes to Avoid

I love fine print. I’m the type of person who’ll read the fine print in my cell phone contract, the return policy printed on the back of my Sephora receipt, and the instruction manual that’s included with that gadget I bought. You’re probably rolling your eyes right about….now….. and thinking, “who is this chick and man, she really…

Read More

Keeping it Real: Being Authentic in Business

From a young age we’re encouraged to be unique, think for ourselves and to not follow others. Growing up we heard cliche metaphors like “if your friends jumped off a cliff, would you do it too?” So why should it be any different now that we’re adults running our own business? Starting a new business can be…

Read More

How to Make Your Pinterest Profile Irresistible

  Pinterest, is by far one of the easiest and most fun social media platforms out there. It is a critical tool for your business success, no matter your industry. I know that Pinterest sends more than 10,000 unique hits a month for my website alone; that’s why it is so important to learn how…

Read More

Tutorial: DIY Styled Photography for Your Business

  Are you ready to learn how to create beautiful, styled photography for your business without a lot of camera know-how, money or space? In this step-by-step video tutorial below,  Kristin Tatem, professional portrait and commercial photographer and creator of the Beginners  Photography Class, is going to show you how to make beautiful, professional looking images for…

Read More

How to Remove Fear From the Branding Process

With the new year just around the corner, many business owners are excitedly planning for 2016. With fresh ideas, new goals, and a renewed sense of purpose, many business owners are engaging in the branding or re-branding process. Though exciting, the branding process can be overwhelming – and even a bit scary. We’re excited to…

Read More