Sharing what you know is a given in the entrepreneur world– you know the drill. Give people value, build genuine relationships + watch the fruits of your labor (+ authentic love) unfold into a successful biz.
But what about when you get sick + tired of writing blog post after blog post? When you just want to hit your tribe with a quick dose of inspiration + brighten their day in a more practical way? When you want to deliver the nuggets of wisdom you know they can benefit from, but don’t know how the heck to deliver it?
We’ve been thinking a lot about how we can best reach y’all over at HCHQ lately, so we can help brighten (+ enrich) your lives and businesses everyday and here’s what we came up with…
1. Periscope or Facebook Live
Periscope and Facebook Live (I’m allllll about Facebook Live lately, but to each their own!) are great ways to hop on for a quick moment (to an hour long chat!) and reach your peeps. These can be on a whim, or pre-planned to go along with an up and coming launch strategy. Make sure the title describes what you’ll be talking about + interact with the comments coming in through the Live feed. It’s like sitting down for a cuppa with your girlfriends, but in your PJ’s or from the comfort of your own living room!
2. Your Opt-Ins
I’ve seen people create incredible opt-ins (those fun free things you promise people when they subscribe to your newsletter list) jam packed full of information to help benefit who it’s going to. The best way to get an unsubscribe is to promise something really cool + valuable, and then deliver something subpar naively assuming they’ll visit your “services” page + purchase more info. I’ve said it before + I’ll say it again, the best way to form customers who love + stand behind you 100% is to give them valuable information right off the bat. No expectations.
The microblog post as an Instagram caption is becoming more + more popular and I. Love. It. It’s a great way to show what your “real life” is like + send some love, good vibes + “I totally get it” your audience’s way. It doesn’t have to be something super crazy that you have to dedicate tons of time to each day, just a paragraph describing where you’re at in your own biz at the moment, a short tutorial on how to do something you’re passionate about, etc.
Let us know what you do for your community + what you’d like to see in the Savvy space as well in the comments below!