Business strategist & ONLINE Business Coach | Creator of the Built to Flow™ Framework
Life-Aligned Business Strategy for Sustainable Growth
Strategic guidance for experienced service providers.
Designed for real life, honoring your values, energy, and season.
Why business can feel harder, even when it’s working
Many service-based businesses reach a point where success is still there, but clarity isn’t. Life changes. Capacity shifts. The business grows beyond the version it was originally built for.
What worked before may now require more effort, more decision-making, or more of you than feels sustainable. That friction doesn’t mean you’ve failed or lost momentum. It usually means your business is ready for a different kind of leadership.
This is a normal part of business evolution and it’s exactly where thoughtful strategy matters most.
A season-aware FRAMEWORK & approach to business strategy
Built to Flow
I believe businesses grow in seasons, not straight lines. Each season (expansion, integration, contraction and recalibration) requires different priorities, decisions, and leadership.
Instead of pushing harder or starting over, my work helps experienced service providers understand where they are now and respond with strategy that fits their life, capacity, and long-term vision.
This is business strategy designed to support real life, not override it.
This private podcast series provides clear, grounded guidance for moments of transition, when your business still works, but something no longer fits. I help you make sense of where you are now, identify the season your business is in, and clarify the priorities that matter most, without overwhelm, hustle, or starting from scratch.
The series includes three short episodes and is designed to be listened to in order. If you’re new here, this is the best place to begin.
A private podcast series for experienced service providers navigating what comes next
Start here when you need clarity about what comes next.
hi, I'm Heather
Business Strategist & Online Business Coach for Entrepreneurs
For more than 20 years, I’ve built, sold, and advised service-based businesses while leading through multiple seasons of growth, caregiving, and change. I bring a rare lens as both the co-owner and COO of a boutique, multi-state law firm and as a business strategist who has guided thousands of entrepreneurs.
That combination taught me something most traditional business advice misses: strategy has to work in real life. It has to account for capacity, context, and the human behind the business.
Today, I help experienced service providers navigate growth, change, and realignment with clarity and intention so their business can evolve in rhythm with the life they’re actually living.
The Built to Flow Podcast is where I explore business strategy through the lens of seasons, leadership, and real life. These conversations are designed for experienced service providers navigating growth, change, and long-term sustainability.
If you want perspective that unfolds over time and space to think more deeply about how your business is evolving, this is where we go next.
