Heather Crabtree, Your Savvy Business™ Coach

teaching Coaches, Consultants + Creatives

how to grow their business with a group offer.

Season 2, Ep. 004: The Numbers You Need to Know

Filed under Podcast

January 9, 2020
The Numbers You Need to Know

In this episode:

We will discuss the numbers I encourage you to track in your online business.

Episode links:


Text SAVVYBUSINESS to 33777 if you are interested in working with me to scale your online business.

You can also join my free  Successful Savvy Businesswomen Facebook Group for women who are ready to scale their online business when you text FBGROUP to 33777.

Your Savvy Business Circle™

We talked about what you need to measure to determine how well your company is doing or what is or is not working. These may be different for your company and someone else’s online business, but at least you will continue or begin to track numbers.

Benchmarks (start with your baseline numbers)

  • Determine how often to record. Document consistently (weekly, monthly, quarterly, annually)
  • Analyze
  • Use information to set goals

5 Categories:


  • Revenue
  • Gross Profit (Revenue – Cost of Goods Sold)
  • Average Profit Margin: Gross Profit/Revenue
  • Client Acquisition Cost: Cost spent on Acquiring them/# of clients acquired


  • Traffic
  • Referrals (where coming from)


  • List Growth Rate: New Subs – Unsubs/ Total Subscribers x 100
  • Open Rate: opens/total sent x 100
  • Click Rate: clicks/opens x 100


Instagram (Grid, Stories, IGTV, Ads), Facebook (Page, Group, Ads), Pinterest, Youtube, LinkedIn,


  • Growth: Followers
  • Engagement: Views, Comments, Likes, Mentions, Shares, Saves
  • Discovery: Reach + Impressions, Interactions (Overall and per post: Profile Visits, Website Clicks)


Churn Rate: total customers – # at end of month/#of beg. Of month x 100


# attracting from each Traffic source

Conversion Rate: Total visitors/# of conversions

Heather Crabtree Headshot

Heather Crabtree, Your Savvy Business™ Coach

Helping coaches, consultants
+ creatives grow their business
with group offers.

Leave a Comment