Heather Crabtree, Your Savvy Business™ Coach
teaching Coaches, Consultants + Creatives how to grow their business.
Season 2, Ep. 004: The Numbers You Need to Know
Filed under Podcast
January 9, 2020
In this episode:
We will discuss the numbers I encourage you to track in your online business.
Episode links:
Text SAVVYBUSINESS to 33777 if you are interested in working with me to scale your online business.
You can also join my free Successful Savvy Businesswomen Facebook Group for women who are ready to scale their online business when you text FBGROUP to 33777.
We talked about what you need to measure to determine how well your company is doing or what is or is not working. These may be different for your company and someone else’s online business, but at least you will continue or begin to track numbers.
Benchmarks (start with your baseline numbers)
- Determine how often to record. Document consistently (weekly, monthly, quarterly, annually)
- Analyze
- Use information to set goals
5 Categories:
Sales
- Revenue
- Gross Profit (Revenue – Cost of Goods Sold)
- Average Profit Margin: Gross Profit/Revenue
- Client Acquisition Cost: Cost spent on Acquiring them/# of clients acquired
Website
- Traffic
- Referrals (where coming from)
- List Growth Rate: New Subs – Unsubs/ Total Subscribers x 100
- Open Rate: opens/total sent x 100
- Click Rate: clicks/opens x 100
Social
Instagram (Grid, Stories, IGTV, Ads), Facebook (Page, Group, Ads), Pinterest, Youtube, LinkedIn,
Podcast
- Growth: Followers
- Engagement: Views, Comments, Likes, Mentions, Shares, Saves
- Discovery: Reach + Impressions, Interactions (Overall and per post: Profile Visits, Website Clicks)
Retention
Churn Rate: total customers – # at end of month/#of beg. Of month x 100
Funnel
# attracting from each Traffic source
Conversion Rate: Total visitors/# of conversions
Heather Crabtree, Your Savvy Business™ Coach
Teaching coaches, consultants
+ creatives how to grow their business.
