The 3 Phases of Pinterest to Attract Raving Fans and Perfect Fit Clients

Ready to supercharge your business growth with Pinterest?

Pinterest Strategist, Jana O., walks you through the essential phases of Pinterest success. This dynamic platform isn't just about pinning pretty pictures; it's a powerful tool for attracting raving fans and ideal clients to your business. Let's dive into the three key phases that will transform your Pinterest presence into a formidable growth engine.

PHASE 1: SETUP + OPTIMIZE

The initial step on your journey to Pinterest success involves setting up and optimizing your profile. Think of this as the groundwork for a sturdy house. Here's what you need to do:

1. Keyword Research: Invest time in understanding the keywords relevant to your niche or industry. These will be the building blocks for your Pinterest strategy.

2. Profile Setup: Craft a visually appealing and professional profile with an attractive profile picture and a compelling bio. Your profile should be a welcoming introduction to your brand.

3. Keyword-Optimized Boards: Create boards that are not only aesthetically pleasing but also strategically optimized with the keywords you've identified. This ensures that your content can be easily discovered by Pinterest users.

The duration of this phase can vary from a few hours to several days, depending on your process and the depth of your keyword research. Your goal is to create a strong foundation for your Pinterest presence.

PHASE 2: PIN + GROW

 During this phase, which typically spans about six months, you'll establish a pinning system known as a 'pin plan.' Here's what you need to know:

1. Pin Plan: Develop a pinning schedule that guides your Pinterest activity over the next six months. This plan should be easy to implement and flexible enough to adapt to your evolving needs. It's perfectly fine to start by handling everything yourself and then consider delegating tasks as your strategy matures.

2. Minimize Analytics Focus: For the first six months, don't get bogged down by analytics. You can occasionally check in, but the key here is to trust the process. Pinterest success often takes time, and constant monitoring can lead to unnecessary stress. Have faith in your plan.

PHASE 3: ASSESS + ITERATE

After patiently waiting for six months, it's time to put on your detective hat and dive into your analytics. Here's what you should be looking for:

Top-Performing Pins: Identify which of your pins are shining bright. Look for patterns or commonalities among them. Is it a compelling call-to-action, content related to a specific topic that resonates with Pinterest users, a unique design style, or pins featuring your face? Understanding these patterns will be your key to refining your Pinterest strategy.

However, it's important to emphasize that this analysis should only be undertaken after at least six months of consistent pinning. This duration ensures that you have sufficient data to make informed decisions. Once you've gathered enough insights, it's time to refine your approach.

The secret to a triumphant and enduring Pinterest strategy lies in patience. Allow the platform the time it needs to work its magic, ideally six to nine months. Avoid the temptation to micromanage and focus on other vital tasks. Let your Pinterest strategy thrive without the pressure of constant scrutiny. With time and trust in the process, Pinterest can become a game-changer for your business growth.

So, are you ready to embark on this exciting Pinterest journey? If you follow these three phases, you'll be well on your way to attracting devoted fans and perfect-fit clients to your business through the power of Pinterest. 

TAKE ACTION: START BY SETTING UP AND OPTIMIZING YOUR PINTEREST TODAY!

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