Hi, I'm Heather.
Real stories and strategy from 22 years of running businesses.
I've spent 22 years running my own businesses and 16 years advising other owners. I've built, sold, stepped away and started again, through seasons I never planned for. Now I speak, write and advise so more owners can build a business that bends with real life.
Where to find me
A few places I show up.
On your stage
Keynotes, workshops and panels, each one built for the people in your room.
See topics → The bookBuilt to Flow
I'm writing my first book, Built to Flow: Grow Through Every Business Season. Join the waitlist.
Join the waitlist → The podcastBuilt to Flow with Heather Crabtree
Honest conversations about running a business through every season.
Listen → The blogNotes and essays
Life, business, the book and what I'm learning running two companies.
Read →
My story
Every season, lived first.
I started in law, changed course after losing my dad, and built an event business that I grew with a partner and sold eleven years later. Then I started Savvy Business Owners, a free Facebook group of 20 women that grew to 25,000. From there, I advised thousands of business owners through one-on-one work, a course, masterminds, a membership, a conference and a podcast.
In February 2017, our daughter London was diagnosed with cancer. She was nine. For six years, our family lived between hospitals and home, holding on to hope and to each other.
2023 was one of the hardest years of my life. London passed away unexpectedly. None of us saw it coming, and our family lived in that grief together. I stepped away from my work to be with them.
In 2024, Cole and I opened a law firm together, right back where my career began.
Those seasons are why I believe there's more than one way to do well in business, and why everything I teach starts with your life.
The whole storyMy work
Two companies, one belief.
I split my week between advising business owners and running a law firm with my husband. Both are built to fit our lives.
Built to Flow®
My business advisory. We advise owners of professional firms, law firms, retail and online businesses, with an advisor in your corner every business day.
Crabtree Law Firm®
The construction law firm Cole and I run together, serving builders, subcontractors, architects and engineers in Arizona, Colorado and New Mexico.
Follow along on Instagram
@heathercrabtreestrategyBusiness, books in progress, desert walks and real life in Cave Creek.
The weekly email
Notes from a Business Advisor
One short note a week from me on running a business that fits your life, plus what's happening with the book.