Business Strategist & Strategic Advisor
Strategic guidance for experienced service providers
— designed for real life, honoring your values, your capacity, and your season.
Why business can feel harder, even when it’s working
You're not failing. You've built something real and you know it.
But somewhere along the way, the clarity stopped matching the success. The pace that used to work became unsustainable. The offers that fit your life two years ago don't anymore. And you're carrying every strategic decision alone.
You don't need another course. You don't need more information. You need someone who sees the whole picture and helps you think strategically about what comes next.
That's what I do.
A season-aware FRAMEWORK & approach to business strategy
My approach: Built to Flow
Everything I do is grounded in the Built to Flow framework: a seasonal approach to business strategy that starts with the human, not the numbers. Instead of pushing you toward constant growth, I help you build a business that aligns with your life, your capacity, and your season.
That means looking at your whole business — strategic planning, offers, systems, marketing, financials, and leadership — and making sure every dimension supports where you actually are, not where someone else thinks you should be.
A private podcast series for experienced service providers navigating what comes next
Start here when you need clarity about what comes next.
hi, I'm Heather
Business Strategist. Strategic Advisor. Creator of Built to Flow.
Entrepreneur for over 21 years. Mom. Someone who learned the hard way that a successful business means nothing if it's not aligned with the life you're actually living.
I run a law firm, lead the Built to Flow Lab, and I'm writing a book about seasonal business strategy. I bring a strategic mind, a business and legal education, and the kind of direct, thoughtful guidance that comes from having built — and rebuilt — my own businesses more than once.
