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Why traditional business growth models fail and how to build a business that aligns with your life. We’ve all been told that more revenue, more clients, and more visibility equals success. But if you’ve ever hit those milestones and still felt unfulfilled, you already know the truth: traditional business growth models don’t work for real, […]
Align Your Strategy with Your Current Chapter We’re starting this journey with one of the most important (and most freeing) questions you can ask in business:How can you align your business strategy with your current season. So often, we assume we need to grow faster, scale harder, or push through, but what if your business […]
About the Creator
Hi, I’m Heather Crabtree
After 20+ years of entrepreneurship (and a few personal pivots), I’ve learned that sustainable business growth requires more than strategy, it requires soul, timing, and self-trust. Through my work, I help entrepreneurs rebuild their business in a way that aligns with their values, energy, and the season they’re in now.
No more hustle-for-the-sake-of-it. Just clarity, ease, and alignment.
business strategist, podcast host, and creator of the Built to Flow™ Framework.
If you’re an entrepreneur or service provider ready to align your business with the season you’re in, the Shop is your first stop. From the Business Clarity Kit to the Seasonal Strategy Planner and other digital resources, you’ll find practical, life-aligned tools to help you grow with clarity and sustainability.
If you’re a strategist, coach, consultant, or service provider who guides others, the Built to Flow™ Lab is our certification program. Inside, you’ll learn to integrate the framework into your client work, become a Certified Strategist, and join a collective reimagining how business works.
