Podcast
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One of the biggest questions I hear from entrepreneurs is: “Okay, but how do I know what business season I’m in?” Because let’s be honest, when you’re unclear about your season, you make decisions from confusion instead of clarity. And confused decisions rarely serve you well. In this third episode of the Built to Flow […]
Most business advice will tell you that growth should always be linear: always scaling, always launching, always doing more. But here’s the truth: growth isn’t a straight line. Just like nature, your business moves in seasons. And if you’ve ever felt like you’re swimming upstream, pushing for growth when everything in you craves rest, you’ve […]
We’ve all been told that more revenue, more clients, and more visibility equals success. But if you’ve ever hit those milestones and still felt unfulfilled, you already know the truth: traditional business growth models don’t work for real, sustainable success. In this first episode of my podcast Built to Flow: Foundations Series, I unpack why […]
About the Creator
Hi, I’m Heather Crabtree
After 20+ years of entrepreneurship (and a few personal pivots), I’ve learned that sustainable business growth requires more than strategy, it requires soul, timing, and self-trust. Through my work, I help entrepreneurs rebuild their business in a way that aligns with their values, energy, and the season they’re in now.
No more hustle-for-the-sake-of-it. Just clarity, ease, and alignment.
business strategist, podcast host, and creator of the Built to Flow™ Framework.
If you’re an entrepreneur or service provider ready to align your business with the season you’re in, the Shop is your first stop. From the Business Clarity Kit to the Seasonal Strategy Planner and other digital resources, you’ll find practical, life-aligned tools to help you grow with clarity and sustainability.
If you’re a strategist, coach, consultant, or service provider who guides others, the Built to Flow™ Lab is our certification program. Inside, you’ll learn to integrate the framework into your client work, become a Certified Strategist, and join a collective reimagining how business works.
