Business Strategy

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This private podcast series provides clear, grounded guidance for moments of transition, when your business still works, but something no longer fits. I help you make sense of where you are now, identify the season your business is in, and clarify the priorities that matter most, without overwhelm, hustle, or starting from scratch.

The series includes three short episodes and is designed to be listened to in order. If you’re new here, this is the best place to begin.

NOT SURE WHERE TO BEGIN?

About the Creator

Hi, I’m Heather Crabtree

After 20+ years of entrepreneurship (and a few personal pivots), I’ve learned that sustainable business growth requires more than strategy, it requires soul, timing, and self-trust. Through my work, I help entrepreneurs rebuild their business in a way that aligns with their values, energy, and the season they’re in now.

No more hustle-for-the-sake-of-it. Just clarity, ease, and alignment.

business strategist, podcast host, and creator of the Built to Flow™ Framework.

A private 90-minute session where we map your situation, assess your season, and create a clear path forward. You leave with strategic clarity and a recorded session you can reference.

Best for when you’re facing a specific decision and want clear direction quickly

Best for when you want ongoing strategic support as your business evolves

A year-long strategic business advisory where your whole business gets the attention it deserves. Work with me across six core business areas alongside a curated collective of experienced owners.