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You’ve probably heard that “business is a marathon, not a sprint.”But even marathons move through stages: different paces, different energies, different strategies. Business isn’t linear. It moves in seasons.And when you honor the season you’re actually in, not the one you wish you were in, you create a business that grows sustainably, soulfully, and strategically. […]
You’re doing all the “right” things. Following the strategies. Hitting the deadlines.And yet… your business growth strategy feels heavier than it should. You’re stuck, stretched thin, or quietly wondering if you’re broken. Friend, you’re not broken. You’re evolving. And the truth is, most traditional business strategies don’t evolve with you. In today’s post, we’ll explore […]
About the Creator
Hi, I’m Heather Crabtree
After 20+ years of entrepreneurship (and a few personal pivots), I’ve learned that sustainable business growth requires more than strategy, it requires soul, timing, and self-trust. Through my work, I help entrepreneurs rebuild their business in a way that aligns with their values, energy, and the season they’re in now.
No more hustle-for-the-sake-of-it. Just clarity, ease, and alignment.
business strategist, podcast host, and creator of the Built to Flow™ Framework.
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Explore tools aligned with your business season. The Seasonal Strategy Planner, Offer Evolution Blueprint, Aligned Visibility Map and more tools based on the Built to Flow™ Framework
The Business Reset VIP Day is designed to help you realign with your energy, capacity, and goals. Together, we’ll strip away what’s no longer serving you and co-create a plan for business realignment.
