ONLINE Business Coach & Strategist | Creator of the Built to Flow™ Framework

Redesigning How

 Business Works

Life-aligned business strategy for sustainable growth that honors your energy, values, and season of business.



Shop Strategy Tools

Explore Certification

hi, I'm Heather

Online Business Coach & Growth Strategist for Entrepreneurs

MORE ABOUT HEATHER

For more than 20 years, I’ve built, sold, and advised businesses—while also navigating seasons of growth, caregiving, and profound loss. I bring a rare lens as both the coowner and COO of a boutique law firm, and as a strategist who has guided thousands of entrepreneurs.

Through it all, I learned the truth: traditional business models weren’t built for our realities. They demand sacrifice, celebrate hustle, and ignore the human behind the business.

That’s why I created the Built to Flow™ Framework: a liberatory, season-based approach to business strategy that honors your energy, values, and lived experience. Whether you’re designing your own business or guiding others through theirs, Built to Flow helps you grow in rhythm with life, not against it.

DISCOVER THE FRAMEWORK

a life-aligned model for sustainable business growth

My Framework 

Built to Flow™ is a rhythm-based business growth model that blends strategic clarity, seasonal awareness, intuitive planning, and identity-led leadership.

This isn't a linear formula demanding constant execution. It's a layered, liberatory way of doing business that evolves with you and honors where you are in every season.

Learn How the Framework Works

Business Clarity Kit

Your business, like your life, moves in seasons. When you understand the season you’re in, everything starts to click. The Business Clarity Kit helps you identify your current season and uncover the most aligned next step for your business.


Get the Free Business Clarity Kit

DISCOVER YOUR BUSINESS SEASON


THE SHOP

Shop Strategy Tools

THE LAB

Explore Certification

If you’re an entrepreneur or service provider ready to align your business with the season you’re in, the Shop is your first stop. From the Business Clarity Kit to the Seasonal Strategy Planner and other digital resources, you’ll find practical, life-aligned tools to help you grow with clarity and sustainability.

If you’re a strategist, coach, consultant, or service provider who guides others, the Built to Flow™ Lab is our certification program. Inside, you’ll learn to integrate the framework into your client work, become a Certified Strategist, and join a collective reimagining how business works.


Through conversations, stories, and strategies, I share how to build a business that honors your energy, values, and the season you’re in. You’ll find my podcast and blog below…and soon, my first book Built to Flow.

Built to Flow Podcast

Weekly episodes with strategies, stories, and practical tools for entrepreneurs and service providers who want to grow in rhythm with life.


Built to Flow Blog

Articles on sustainable strategy, seasonal planning, and behind-the-scenes insights from building a business that flows.

Listen to the Podcast
Read on the Blog

Explore more ways to build a business that flows.

TESTIMONIALS

"Working with Heather allowed me to create a streamlined process which led to patient, client and financial success." - Dr. Byrne

"Heather is a great coach that will give you encouragement, as well as the push you need to make changes in your business. I now have a much clearer plan of action of where I need to make changes in my business, and in my mindset." - Amber

"Working with Heather has been amazing! She has gotten me out of my comfort zone. I have never been this excited about my business. Working with her has been transformative." - Erin

"She is very strategic, but not just strategy high level, but also gets into the details of your business. She was always there for me. There were no cookie cutter plans." - Monica

"I can't say enough about working with Heather! Working with her as my business coach + strategist was the BEST thing I ever did for my business." - Krista

"For someone who has been in business for seven years, I thought there was no way she was going to be able to tell me something new. She helped me with my framework, my offers, establishing better boundaries, email sequences, content pillars and really supporting me through it all." - Krystal

"Heather helped me create a signature framework for my business that has been key to building a solid system for my retainer business model." - Moya

"Heather is a business coach that understands balancing life, cares about building an ethical business, and cares about our mental health and business health." - Lauren

"I loved getting so much direction and support from Heather with the rebranding process and organizing my offers. Although I was resistant in the beginning to the monthly packages, I see now how amazing they are!" - Jeannie

"Heather is not only full of knowledge and experience, but she is such a calming force. She came into a mess, broke it down, and helped me build it back up again, the way it needed to be." - Devin