Online Business Coach & Strategist FOR

Entrepreneurs

Ready to REALIGN

Life-aligned strategy for sustainable business growth that honors your energy, values, identity and business season.


DOWNLOAD FREE BUSINESS CLARITY KIT

Your business strategy isn’t broken. It’s just out of season.

You’ve evolved. Your business has too.
Now it’s time for business realignment rooted in clarity, rhythm, and intention.

You’re an online entrepreneur or in-person service provider who’s outgrown the old frameworks. You’re ready to realign your business with your life and your business season.

This is business realigned. This is business built to flow.

Business Clarity Kit

Something feels off, but that doesn’t mean you’re off track. It just means it’s time to realign. The Business Clarity Kit helps you identify what’s no longer working, clarify what season you’re really in, and find your next step with confidence, not confusion.

SEND ME THE BUSINESS CLARITY KIT

hi, I'm Heather

Online Business Coach & Growth Strategist for Entrepreneurs

MORE ABOUT HEATHER

After two decades of entrepreneurship including founding and selling a business, earning my JD, co-owning a multi-million dollar law firm, and walking through my daughter's six-year cancer journey until her passing, I've learned this: Your business should support who you are now, not just who you used to be. That's why my approach is trauma-informed, grief-aware, and designed for entrepreneurs ready to build from authenticity, not just ambition.

This isn’t about scaling harder.
It’s about aligning your business with the rhythm of your life.

Let’s realign your business now.

Why My Approach Is Different

LIFE AWARE

Strategy that adapts to your capacity through every transition.

GRIEF AWARE

Space to honor all seasons of life while still moving forward.

LIBERATION-FOCUSED

Growth that serves equity, justice, and collective wellbeing.

Law-Trained & Business-Savvy

Backed by a JD and decades of helping businesses grow, blending legal insight with entrepreneurial know-how.

a life-aligned model for sustainable business growth

My Framework 

Built to Flow™ is a rhythm-based business growth model that blends strategic clarity, seasonal awareness, intuitive planning, and identity-led leadership.

This isn't a linear formula demanding constant execution. It's a layered, liberatory way of doing business that evolves with you and honors where you are in every season.

Learn How the Framework Works

THE SHOP

LEARN MORE →

VIP DAY

LEARN MORE →

Explore tools aligned with your business season. The Seasonal Strategy Planner, Offer Evolution Blueprint, Aligned Visibility Map and more tools based on the Built to Flow™ Framework

The Business Reset VIP Day is designed to help you realign with your energy, capacity, and goals. Together, we’ll strip away what’s no longer serving you and co-create a plan for business realignment.

Whether you love to listen, watch, or read, there’s something here to support your next step. Everything is grounded in the Built to Flow Framework and created with intention.

Built to Flow with Heather Crabtree

Soulful conversations on business strategy, rhythm-aligned growth, and intuitive leadership.

Business Strategy That Moves With You

Learn how to align your business with your season, simplify your strategy, and grow sustainably. 

Deep Dives & Practical Guides

Get grounded guidance on planning, systems, visibility, mindset, and more, written for the season you're in.


Listen to the Podcast
Watch on YouTube
Read on the Blog

Explore more ways to build a business that flows.

TESTIMONIALS

"Working with Heather allowed me to create a streamlined process which led to patient, client and financial success." - Dr. Byrne

"Heather is a great coach that will give you encouragement, as well as the push you need to make changes in your business. I now have a much clearer plan of action of where I need to make changes in my business, and in my mindset." - Amber

"Working with Heather has been amazing! She has gotten me out of my comfort zone. I have never been this excited about my business. Working with her has been transformative." - Erin

"She is very strategic, but not just strategy high level, but also gets into the details of your business. She was always there for me. There were no cookie cutter plans." - Monica

"I can't say enough about working with Heather! Working with her as my business coach + strategist was the BEST thing I ever did for my business." - Krista

"For someone who has been in business for seven years, I thought there was no way she was going to be able to tell me something new. She helped me with my framework, my offers, establishing better boundaries, email sequences, content pillars and really supporting me through it all." - Krystal

"Heather helped me create a signature framework for my business that has been key to building a solid system for my retainer business model." - Moya

"Heather is a business coach that understands balancing life, cares about building an ethical business, and cares about our mental health and business health." - Lauren

"I loved getting so much direction and support from Heather with the rebranding process and organizing my offers. Although I was resistant in the beginning to the monthly packages, I see now how amazing they are!" - Jeannie

"Heather is not only full of knowledge and experience, but she is such a calming force. She came into a mess, broke it down, and helped me build it back up again, the way it needed to be." - Devin