Strategy, soul, and sustainable business growth aligned with your life.
Podcast
Hosted by business strategist and founder Heather Crabtree, Built to Flow is a small business podcast for entrepreneurs and service providers ready to rebuild their business to match the chapter they’re in now.
Each episode blends intuitive leadership, clear strategy, and seasonal rhythm so you can grow your business in a way that honors your energy, values, and life. This isn’t hustle culture. This is business reimagined with purpose, clarity, and flow.
What You’ll Learn Here
Inside Built to Flow, you’ll find:
→ Rhythm-based strategy that evolves with your life
→ Soulful business planning (that actually supports you)
→ Leadership rooted in humanity—not hustle
→ Visibility + marketing that feels aligned, not performative
→ Honest reflections on what it really takes to grow a sustainable business
→ Permission to pause, pivot, and rebuild without shame
Whether you’re expanding, recalibrating, or just craving a business that finally fits, you’ll find support here.
Start with these favorites
Featured Episodes
Latest Episodes
Catch the latest soulful strategy sessions and reflections:
About the Host
Hi, I’m Heather Crabtree
With over 20 years of entrepreneurial experience and a deeply personal journey through loss, reinvention, and resilience, Heather helps seasoned entrepreneurs redesign their businesses with clarity, soul, and sustainable strategy. Her signature framework blends intuitive leadership with rhythm-based growth, supporting founders as they build businesses that honor who they are now.
✨ Her motto: Strategy can be soft. Scaling can be sustainable. And flow is always an option.
business growth strategist, podcast host, and creator of the Built to Flow™ Framework
This private podcast series provides clear, grounded guidance for moments of transition, when your business still works, but something no longer fits. I help you make sense of where you are now, identify the season your business is in, and clarify the priorities that matter most, without overwhelm, hustle, or starting from scratch.
The series includes three short episodes and is designed to be listened to in order. If you’re new here, this is the best place to begin.
