Align Your Strategy with Your Current Chapter
We’re starting this journey with one of the most important (and most freeing) questions you can ask in business:
How can you align your business strategy with your current season.
So often, we assume we need to grow faster, scale harder, or push through, but what if your business isn’t broken… it’s just out of season?
In this episode, I share the origin story of the Built to Flow™ philosophy, where it came from, what it looks like in real life, and how to align your business strategy with your current chapter.
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Why Traditional Business Advice Feels So Misaligned
Most business strategies are built for one speed: go.
Bigger.
Faster.
Harder.
But here’s the truth: life has rhythms. And when your business model ignores your life (your energy, your capacity, your healing) it creates resistance. The more you try to “push through,” the more disconnected you become from the business you were trying to build in the first place.
If you’re stuck, exhausted, or wondering why it all feels off even though you’re “doing the right things,” this episode is your permission slip to pause and reassess. Not because you’re failing, but because you’ve evolved.
Business Moves in Seasons, Not Straight Lines
Nature doesn’t bloom all year long.
Neither should your business.
At Built to Flow™, we work with four essential business seasons:
- Expansion — Growth, visibility, and momentum
- Contraction — Simplification, rest, intentional pause
- Recalibration — Reflection, adjustments, clarity
- Integration — Stabilizing what’s working, optimizing systems
Each season has its own rhythm and requires a different strategy. When you misalign your strategy with your season, your business starts to feel harder than it needs to. When you honor your season, everything flows more naturally.
What Flow-Based Strategy Actually Looks Like
A flow-based business isn’t passive. It’s not just “go with the flow” and hope something clicks.
It’s strategic.
It’s intentional.
It’s rooted in your real life, not the highlight reel.
Here’s what changes when you align your business strategy with your current season:
- You set goals that your mind, body, and schedule can actually hold.
- Marketing and selling is done in ways that energize you, not deplete you.
- You lead with clarity and capacity, not pressure and pace.
- Growth happens in a way that feels sustainable, not sacrificial.
This isn’t about abandoning ambition. It’s about evolving how you grow so it fits who you are now, not who you used to be.
Your First Shift: Stop Pushing, Start Aligning
If you’re in a season of transition, tenderness, or uncertainty, you don’t need to scale harder. You need a better rhythm.
Here’s where to begin:
- Name the season you’re in
- Acknowledge what that season is asking of you
- Adjust your goals, pace, and expectations to match your actual life
You’re not behind. You’re not broken. You’re just in a new season and your strategy gets to evolve with you.
Gentle Invitation
Feeling off track? That doesn’t mean you’re behind. It just means it’s time to realign.
Start with the Business Clarity Kit: a free tool to help you identify what season of business you’re in and what your next aligned move should be.
Because sustainable growth starts with clarity, and clarity starts with you.
Full Transcript
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